Homegrown Lacrosse – Northern Lights Brand Design

Branding

Homegrown Lacrosse (@homegrownlax) is a premiere organization based in Minneapolis, Minnesota. They offer nationally recognized camps, leagues and training programs for young players, coaches and referees, and has prepared athletes for the highest levels of the sport, including the National Lacrosse League.

Northern Lights Logo Monochrome
Northern Lights Logo Color

Homegrown Lacrosse approached us to create a new sports logo and brand system for one of their newest youth teams, the Northern Lights. Drawing upon the vibrant greens and indigo hues present in the night sky while the Northern Lights are on display, we presented their team with several primary, secondary, and badge marks. We quickly refined the team’s final choices into the marks currently seen on the field, on the uniforms, and on the helmets.

Northern Lights Logo
Northern Lights Logos
Northern Lights Lacrosse Helmet
Northern Lights Lacrosse Player

Northern Lights Logo Sketches
Northern Lights Font

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