Mark Does Outdoors Brand Design
Branding
We’ve known Mark Redman (@markdoesoutdoors) for nearly two decades, and in that time we’ve watched him grow into a passionate hiker, a talented outdoor photographer, and a dedicated steward of Alberta’s wilderness. His Instagram feed brims with wild places and striking compositions, essential viewing for anyone who draws inspiration from the outdoors.
When we relaunched our studio, Mark told us that some of our past logo work had sparked ideas for his own personal adventure branding. A casual chat quickly turned into a full design project, drawing from Mark’s photography, his love for the outdoors, and the timeless look of classic adventure gear. Since he gravitated toward “camp badge” iconography, we built his new mark around a bold letter R, layering in mountains, open lakes, and kayaks, visuals that tell his story at a glance.
